In February, the EU adopted Regulation (EU) 2025/40 on packaging and packaging waste (“PPWR”). Its goal is to reduce packaging waste and create a harmonised market for packaging across the EU. The regulation takes effect on 12 August 2026, with some provisions introduced later. Companies that manufacture, distribute, or import packaging must ensure compliance – or risk sanctions.

PPWR introduces requirements across the entire packaging life cycle, including:

• Environmental sustainability – reducing unnecessary packaging and promoting reuse.
• Labelling standards – clearer information for consumers.
• Restricted chemicals – bans on certain substances in packaging materials.
• Return systems – mandatory return systems for reusable and single-use packaging.

Distributors and importers must also ensure compliance. Each EU country will introduce a producer register and extend companies’ obligations, including new reporting, registration, and financial commitments. Rules for sanctions will also be established.

Wondering how PPWR might impact your business? Get in touch with us!